VOLKSWAGEN
Bringing the Volkswagen Malaysia to Life
Since June 2017 till present, we were appointed as the Lead Creative Agency for Volkswagen Malaysia to create and supervise all creative branding and marketing communication.
WHAT GOES IN
360° Creative Communication
Product Positioning & Target Audience Messaging
Market Analysis & Strategic Problem-Solving
WHAT WE’VE DONE
Car launches
Passat Elegance
In early 2020, the world’s best selling midsize sedan, the Volkswagen Passat,introduced a facelift to the Malaysian market.
As the Passat is a fan-favourite, established car, we set ourselves to further elevate the prestige of the car by establishing its competitive edge and engaging with the Passat’s target audience.
Teaser Visual
Key Visual
OOH Video
Dealer Materials
Communication
LinkedIn Inmail
It is common for people to purchase a new car when they have moved up the career ladder. We used LinkedIn’s unique capacity to target audiences with recent career promotions – through LinkedIn Inmail’s personalised messaging, we congratulated customers on their new positions and invite them for a test drive with the new Passat.
Results:
110% Open Rate
XXX leads per week
XX% conversion